This morning's Strong Buzz newsletter brought us information on an addition to the NYC burger landscape:
Some of you may remember Chris Russell from his days at Moomba, then Tantra, which became Sage and then closed. Chris is a good guy, but his restaurants post-Moomba sadly quickly shuttered. His latest project, set to open in November, focuses on a simple food group that has a more of a proven track record than celebrity-dusted tuna tartare—the hamburger. His joint, called brgr, will serve fresh made-to-order burgers — beef, turkey and veggie — all from all-natural, locally supplied meat and produce. You choose whether your burger is charbroiled or hot off the griddle. Beer and wine will be served, along with hand-cut fries, beer-battered onion rings and freshly baked chocolate chip cookies. Rockwell Group is designing the two-story space, which has 60 seats and is designed to put guests inside the kitchen, offering an all-access view to burger prep and cooking. Brgr will be located at 287 Seventh Avenue (btwn 26 & 27).
If the description proves to be true, I'll be there the first day it's open. I love exposed kitchens.
Very tough area to do well in. Unless your doing something sooo different to bring the crowds in? I will put this on "death watch" even before it opens. You are not bringing in anything exciting to my table here.. 2 things that are wrong to start! 1. location 2. originality I hope I'm wrong... Good Luck!!
don't know that i want to be walking thru the kitchen, not so sanitary esp give shake shack's recent issues but rockwell design plus burger could be a yummy spot....
Sounds interesting, but am curious to know whether they can pull in the crowds to sustain their business. In addition to that, will they be able to meet the demand of the crowds once they've pulled them in? Custom cooking a burger takes a long time...
It's the best brgr i ever have in my life!!!...And the service is exelent!!!...Watching the cooks is very interacting and relaxing!!!...And watching the prep of the brgrs is educating!!!
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6 Comments:
Very tough area to do well in. Unless your doing something sooo different to bring the crowds in? I will put this on "death watch" even before it opens. You are not bringing in anything exciting to my table here.. 2 things that are wrong to start! 1. location 2. originality I hope I'm wrong... Good Luck!!
Hamburger Burger Boy at 6:04PM on 08/15/06
don't know that i want to be walking thru the kitchen, not so sanitary esp give shake shack's recent issues but rockwell design plus burger could be a yummy spot....
Hamburger Allergic Girl at 10:44PM on 08/15/06
Sounds interesting, but am curious to know whether they can pull in the crowds to sustain their business. In addition to that, will they be able to meet the demand of the crowds once they've pulled them in? Custom cooking a burger takes a long time...
Hamburger t at 5:13AM on 08/18/06
I think it'll be great. I just hope ostrich burgers make the menu as well! Chris is an experienced chef - I'll be there as soon as it opens.
Hamburger Ostrich Burger Babe at 11:23PM on 08/24/06
Bad Location? Tell that to Chipotle who is KICKING ASS over there!
Hamburger Joe Kid at 7:54PM on 09/09/06
It's the best brgr i ever have in my life!!!...And the service is exelent!!!...Watching the cooks is very interacting and relaxing!!!...And watching the prep of the brgrs is educating!!!
Hamburger Dj-Rj at 2:42PM on 12/28/06