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'Burger Slayer' Camfone Promo

Posted by Adam Kuban, July 17, 2006 at 4:50 PM

Meat, meet mobile phone. Mobile phone, meet meat:

The campaign encourages Hardee’s and Carl’s Jr. customers to shoot photos of themselves on their cell phones as they devour a burger, and to e-mail these to the chains; photos can also be uploaded from digital cameras to the chains’ Web sites. Each chain is posting the photos on its site, where visitors can vote on who they feel is the “Burger Slayer of the Month.’’ The winners of each chain’s contest will be determined by visitors’ votes and judges from CKE and Spacedog; they will receive 31 free hamburgers and have their photos posted on the chains’ sites.

Burger Lovers Say ‘Cheese’ [New York Times; link via Tien Mao]

1 Comment

Tags: Adam, advertising, burger weirdness, technology

1 Comment:

Is it really men only? Lame! And here I was considering trying Hardees again. Nevermind.

Hamburger lauren k at 6:48PM on 07/20/06

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