I saw on New York City weblog Gothamist that Google has released a new whizbang feature: Google Trends, which lets you "see what the world is searching for." Naturally, AHT ran hamburger through the machine:
No surprise that the peaks and troughs are due to high-profile burger news items, which the tool maps out using letter markers, while giving a key as to what the letters correspond to:

The really cool thing about Google Trends, though, is that you can compare different search terms. So we gave hamburger vs. cheeseburger vs. burger the once over, suspecting that "burger" would come out on top. (Hey, it's easier to type):
Naturally, we ran a burger vs. pizza deathmatch. Looks like pizza won. I seriously would have predicted a burger victory, but whaddaya know?
Google Trends Guide to New York [Gothamist]
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