Kong has Invaded Your Burger

Posted by Matt Jacobs, December 14, 2005 at 1:01 PM

For our hamburger-loving fans in the most rural of rural areas, King Kong is a movie and it's being released today. Apparently it's about a monkey. For everyone else in the world, King Kong has, not surprisingly, invaded the world of fast food. Burger King is asking you to quench your "Kong-sized" hunger with their double and triple Whoppers. Unfortunately, these burgers are not made with gorilla meat.

BK's press folks break it down for us:

Burger King Corporation (BKC) will feed Kong-sized appetites for Universal Pictures’ highly anticipated feature film, King Kong, with one of the company’s biggest burgers ever – the TRIPLE WHOPPER with cheese sandwich. King Kong opens in theaters worldwide on Dec. 14, 2005.

With three-fourths pounds of beef, the new permanent menu item features three flame-broiled beef patties, two slices of American cheese, crisp lettuce, ripe tomatoes, ketchup, mayonnaise, pickles and onions, stacked on a sesame bun. For smaller appetites, BURGER KING® restaurants also offer a half-pound DOUBLE WHOPPER® sandwich. And in honor of the film, for a limited time only restaurants will serve chocolate banana milkshakes in sizes ranging from 16 oz. to 42 oz.

"A King Kong promotion was a natural fit for the BURGER KING brand,” said Brian Gies, vice president of marketing, Burger King Corporation. "Now we have a WHOPPER® sandwich that’s sure to satisfy even Kong-sized cravings."

I love marketing jive; it makes me warm all over. Anyone want to join me for a couple Triple Whoppers with cheese and a 42 oz. chocolate banana milkshake?

Post a Comment Favorite this!  (0)

Tags: Burger King, fast food, pop culture, promotions