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Kong has Invaded Your Burger

20051214kongburger.jpg

For our hamburger-loving fans in the most rural of rural areas, King Kong is a movie and it's being released today. Apparently it's about a monkey. For everyone else in the world, King Kong has, not surprisingly, invaded the world of fast food. Burger King is asking you to quench your "Kong-sized" hunger with their double and triple Whoppers. Unfortunately, these burgers are not made with gorilla meat.

BK's press folks break it down for us:

Burger King Corporation (BKC) will feed Kong-sized appetites for Universal Pictures’ highly anticipated feature film, King Kong, with one of the company’s biggest burgers ever – the TRIPLE WHOPPER with cheese sandwich. King Kong opens in theaters worldwide on Dec. 14, 2005.

With three-fourths pounds of beef, the new permanent menu item features three flame-broiled beef patties, two slices of American cheese, crisp lettuce, ripe tomatoes, ketchup, mayonnaise, pickles and onions, stacked on a sesame bun. For smaller appetites, BURGER KING® restaurants also offer a half-pound DOUBLE WHOPPER® sandwich. And in honor of the film, for a limited time only restaurants will serve chocolate banana milkshakes in sizes ranging from 16 oz. to 42 oz.

"A King Kong promotion was a natural fit for the BURGER KING brand,” said Brian Gies, vice president of marketing, Burger King Corporation. "Now we have a WHOPPER® sandwich that’s sure to satisfy even Kong-sized cravings."

I love marketing jive; it makes me warm all over. Anyone want to join me for a couple Triple Whoppers with cheese and a 42 oz. chocolate banana milkshake?

6 Comments:

Aren't gorilla's vegetarian?

Bill: You're asking Hollywood and Madison Avenue to stick to the truth? What are you, a monkey's uncle? ;)

I would pay MONEY to see the person who can down one of the whoppers AND a 42 oz banana milkshake. And not only because even 8oz of banana milkshake is disgusting.

Funny, a burger joint in Omaha beat them to the King Kong punch (and is trying to sue Burger King over it). Not sure if you should believe the reviews at below link.

http://www.mytravelguide.com/restaurants/profile-78357605-United_States_Nebraska_Omaha_King_Kong.html

The King Kong Burger in Omaha and Lincoln are the WORST, don't believe me, try it for yourself!
We bought food, they over charged us ( I think intentionally) and when I told them they asked if we just wanted more food, we said no we'd like our money, they gave us money back reluctantly and still didn't get it right!
The food wasn't great either!

YUK..........

BK in Sweden has launched the same campaign (minus the milkshake). And due to curiousity I just had to try the triple whopper (in sweden "Hot Cheese Triple Whopper" with some special cheese sauce). Imagine my surprise when the guy at BK starts asking me about extras "you want xtra cheese with your whopper? xtra bacon? xtra meat?" - Whoaa, what? Extra meat. With a triple Whopper? "Yes sir, I can fix that for you". Gee, thanx pal. I'll think I'll pass on that offer.

The triple was enough. More than enough.
/best wishes from Sweden

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