Determined to become queen of the screens (movie, TV, and computer), Paris Hilton, who has already graced the tube in nothing and next to nothing, turns up in a black Versace-esque swimsuit eating a hamburger in a TV ad today. The commercial is for West Coast chain Carl's Jr. and will be shown in a "Making the Video" style segment on Entertainment Tonight.
But the news doesn't stop there. As she eats the chain's new spicy burger, which is topped with a signature zingy barbecue sauce and fiery fried jalapeños, Ms. Hilton describes the sandwich in the best way she can. You can guess, I won't bother telling you here. Throw in the fact that, during all of this, she's washing a black Bentley to a punked-up version of the song "I Love Paris in the Springtime" and all we can say is that either Carl is having a midlife crisis or Paris just really is "that hot."
Brad Haley, the burger chain's executive vice president of marketing, explains the shameless scheme:
"The ad plays more like a music video than a typical television commercial. And the message is very simple: Paris, the situation, and the Spicy BBQ Six Dollar Burger are 'hot.' Paris was chosen to star in the ad because she is an intriguing cultural icon and the 'It Girl' of the moment. She fascinates Carl's Jr.'s most loyal customers, 'young, hungry guys,' as well as 'young hungry gals.' "
The commercial will run on the West Coast and will also be edited to air in the Midwest in June for Carl's sister chain, Hardee's. An extended, more scandalous version can be viewed on their site.
Personally, I liked that little star dude, but I guess when it comes to making money, you need a bigger star to get the point across. All we can say is that we hope things don't cool down for Carl anytime soon, 'cause we like their smoky, char-grilled fast-food patties.
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Determined to become queen of the screens (movie, TV, and computer), Paris Hilton, who has already graced the tube in nothing and next to nothing, turns up in a black Versace-esque swimsuit eating a hamburger in a TV ad today. The commercial is for West Coast chain Carl's Jr. and will be shown in a "Making the Video" style segment on Entertainment Tonight.
The commercial will run on the West Coast and will also be edited to air in the Midwest in June for Carl's sister chain, Hardee's. An extended, more scandalous version can be viewed on their site.
