Does Shake Shack Reign Supreme?

Posted by Matt Jacobs, April 8, 2005 at 11:12 PM

In New York City, the title of best burger changes every fifteen minutes. Danny Meyer's Shake Shack seems to be the king of the mountain these days. After officially opening on July 1st last year, people flocked to try all of the delicious creations, but everyone came away raving about the burger. Thanks to some serious buzz and being named best burger by New York Magazine, Shake Shack has been completely packed since reopening on April 4th.

Liao Yusheng, whom I just linked to, reported waiting 40 minutes for food and folks on this eGullet thread reports anywhere from 20-55 minutes. But what do they think of the burgers? The reactions seem to be mixed, with a lot of folks being underwhelmed. Still, hype has to start out somewhere, so there must be a few burger lovers out there who dig Shake Shack's west-coast style burger.

All of this indecision means the best burger crown isn't quite ready to settle upon the Shack just yet. It's just as well, as I'd rather be surprised by an un-hyped burger than disappointed by one that's universally lauded. That, and I have no intention of using up my full lunch hour in line. I guess I'll have to wait until May when they start staying open until 11pm, instead of just lunch, before I give it a shot.

Photo by Liao Yusheng

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Tags: countries, Matty, New York, NYC, ruminations, U.S.