Starting April 18 for six weeks, McDonald's France will serve the McBaguette, a burger served on a baguette, reports the Wall Street Journal. The burger will be topped with French-made Emmental cheese and mustard and sell for €4.50 ($6). From WSJ:
Incorporating the baguette could support sales in McDonald's most-profitable market in Europe. "McDonald's is trying to diversify and is aiming at more traditional or older customers," said Yves Marin, a senior manager at consulting firm Kurt Salmon. "The company is willing to attract those who won't eat the Big Mac."